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&honey's philosophy is to provide the ultimate in hydration by focusing on the hair's moisture content and hydration balance. While traditional shampoos have a moisture content of 10-12%, honey has a moisture content of 14%, creating a whole new level of hydration and more importantly maintaining that moisture. Therefore, more than 90% of the ingredients are deeply moisturizing and replenishing ingredients such as honey, argan oil, hyaluronic acid and more. &honey's main ingredient Argan Oil is 100% organic certified argan oil.